Social recruiting without video content is like fishing without bait

Job posts get around 35% more applications when they include a recruiting video. That translates into more clicks, more engagement - and ultimately a much healthier return on your ad spend.

Company culture has become a key differentiator for top talents. Candidates are increasingly seeking workplaces where they feel a sense of belonging, purpose, and opportunity for growth. At HiBob, click-through rates (CTR) on our recruitment videos are consistently above 3.5%.

Why has video become so essential to social recruiting?

• •**People engage with people, not brands:** Hiring is personal. Video content gives potential candidates the feeling that they're being spoken to by a real person. A static image simply can't compete with that.
• •**Video content reaches more channels:** LinkedIn, YouTube, Instagram, and others make it possible to reach passive candidates who may not be actively searching for job opportunities.
• •**Video saves money:** You can repurpose a video multiple ways and share it across multiple channels instantly. These benefits outweigh the initial investment in production.

Last but not least: candidates love video

A friendly video shows potential candidates that your brand is forward-thinking and cares about meeting people where they are. It also reduces the likelihood of mismatches or turnover.

**Recruitment is social, and social means video.** It really isn't as hard as you might think—just start recording content with your phone. The more authentic the better!