LinkedIn Is Testing a Video Feed

In the coming years, video will be a key player in all aspects of employee recruitment. - Yotam Tzuker at August 2023

LinkedIn is currently testing a specialized video feed within its iOS mobile app, featuring a full-screen, TikTok-style layout. This feature replaces the "My Network" tab with a new video tab in the navigation bar.

Users can engage with these short-form videos by liking, commenting, and sharing. You can read more about this experimental feature here. Additionally, creator Austin Null shared a screen recording of the feature in action.

Why Video is the Most Powerful Recruiting Tool:

• •Showcasing Your Company's Vibe: Offers a window into culture through employee interviews and office tours.
• •Making Job Descriptions Come Alive: Illustrates daily responsibilities visually so candidates better understand the role.
• •Expanding Reach: Video content is highly shareable, attracting passive job seekers.
• •Strengthening the Employer Brand: Sets you apart from competitors and positions you as an attractive employer.

How to prepare for LinkedIn's new tool:

• •Prepare at least 20 videos using relevant video ideas.
• •Store videos in a smart dashboard to maximize usage across social media, email, and internal comms.
• •Provide employees with guidelines on how to use the LinkedIn video tool.
• •Announce the feature to your team to ensure they know how to access the company's video pool.

Enjoy the road, we are all people persons!