Mend.io (formerly known as WhiteSource) is an application security company that provides advanced Software Composition Analysis technology to secure the digital world. Their technology works seamlessly within the development process, enabling developers to create secure software quickly. Their mission is to help companies reduce application risk without impacting demanding development deadlines, and to close the gaps in the software threat landscape.
“With Team Me we can see that the application rate has increased by almost 50%”
Mend is a leading application security provider, trusted by six out of 10 of the world's most demanding software developers. As such, having top talents on their team is essential to providing reliable and secure software solutions. However, they were facing difficulties finding and recruiting those fit talents due to lack of strong employer branding and a competitive fight for talent in the industry.
To address the struggle of attracting top talent, Mend chose to create engaging videos that focused on their culture and values. Through creating these videos, Mend was able to differentiate themselves from competitors and demonstrate their commitment to their company values. This helped them build trust with potential candidates and gave them an edge in the recruitment process. As a result of this new strategy, Mend has seen an influx of highly qualified candidates that are eager to join the team and be part of something bigger than themselves. The success of this strategy proves that investing in employer branding can be a powerful tool for any organization looking to attract top talent.
This case study demonstrated how effective it can be to use digital content such as videos when trying to reach talented professionals online and make your company stand out from other employers in the market place. It also showed how important it is for companies like Mend's to build a strong employer brand if they want recruiters' efforts not go waste and bring high-caliber individuals into their organization. The results were impressive – 3218 candidates watched the videos which significantly increased the company's visibility among potential employees, who felt proud taking part in this video campaign. Moreover, conversion rates on Mend’s career site rose by 150%, indicating that more people than ever got interested in applying for job vacancies with them after watching their recruitment-focused videos.