The art of the short: Viral recruiting video

Judith Charbit
28 May 2024
3 min read

The numbers don’t lie—video is everywhere, and recruiters are jumping on the bandwagon, adapting video for recruitment and employer branding. With candidates consuming video content more than ever, it's crucial to leverage this medium to attract top talent.

However, there's a significant difference between simply creating a recruitment video and crafting a viral short-form recruitment video. A standard recruitment video might provide information, but a viral short-form video can captivate, engage, and inspire action.Creating short-form videos for recruitment is an excellent way to engage candidates. These videos are quick, engaging, and highly effective in communicating key messages. Here are four tips to help you reach top talents with short-form videos.

Long-Term ROI

One significant benefit of short-form videos is their ability to attract new viewers over time, thereby increasing their value. Unlike longer videos, short-form videos are designed to be easily consumable and shareable, making them more likely to gain traction across social media platforms.

For recruiters, short-form videos offer an efficient way to reach multiple markets, even across language barriers. These videos are concise and highly visual, allowing viewers to grasp the core message without needing to understand every word. This visual-first approach is particularly effective in today’s globalized world, where prospective candidates may come from diverse linguistic backgrounds.

Moreover, the potential for short-form videos to go viral means they can continue to attract new viewers long after their initial release. Platforms like TikTok, Instagram Reels, and YouTube Shorts have algorithms that can resurface popular content, giving these videos a second life and extending their reach.

Key Benefits of Short-Form Videos for Recruitment:

  1. High Engagement: Short-form videos are more likely to be watched, shared, and engaged with than longer videos or text-based content.
  2. Wide Reach: These videos can easily cross geographical and linguistic boundaries, reaching a diverse audience.
  3. Cost-Effective: Creating short-form videos is often less resource-intensive than producing longer content, offering a high return on investment.
  4. Versatility: They can be used across various platforms and in different stages of the recruitment process, from initial outreach to onboarding.
  5. Trend Adaptability: Short-form videos can quickly adapt to current trends, making them more relevant and relatable to the target audience.

By incorporating short-form videos into your recruitment strategy, you not only enhance your employer brand but also create a more engaging and dynamic way to connect with potential candidates. This approach can set your organization apart in a competitive job market, ensuring you attract the best talent.

4 Tips for Reaching top talents with Short-Form Videos

1. Use Multiple Platforms: To maximize the reach and impact of your short-form videos, it’s crucial to optimize them for various platforms. Each platform has its own unique audience and style, so tailor your videos accordingly. LinkedIn is great for professional and career-focused content, TikTok excels with creative and trendy videos, Instagram Reels offer a blend of personal and promotional content, and YouTube Shorts provide a platform for engaging and informative videos. By diversifying your content across these platforms, you can reach a wider audience and ensure your message resonates with different segments of candidates. Additionally, using multiple platforms helps to mitigate the risk of relying too heavily on a single channel, which could be affected by changes in algorithms or popularity. With platforms like Team Me, you can keep all your videos in one place, making sure you get the most out of each one.

2.Employee-Generated Content: One of the most powerful ways to create authentic and engaging short-form videos is by showcasing your employees. Featuring real employees in your videos adds a personal touch and gives a genuine look into your organization’s culture. candidates are more likely to trust and connect with content that feels real and relatable. Encourage your employees to share their experiences, day-to-day activities, and insights about working at your organization. This approach not only humanizes your brand but also builds trust with your audience. Employee-generated content can include testimonials, behind-the-scenes glimpses, and personal stories that highlight the values and atmosphere of your organization.

3. Plan for Longevity: Designing videos that attract new viewers over time is a key strategy for maximizing return on investment (ROI). Short-form videos have the potential to gain new traction long after their initial release, especially if they are engaging and shareable. Consider creating evergreen content that remains relevant and valuable over time. For instance, videos that provide advice on preparing for an interview, highlight unique aspects of your organization, or share inspiring employee success stories can continue to attract views and engagement. By planning for longevity, you can ensure that your videos continue to deliver value and drive engagement well into the future.

4. Adapt to Trends: Staying current with trending content is vital for creating short-form videos that capture attention. Trends on social media can change rapidly, so it’s important to stay up-to-date and be flexible with your content strategy. This means monitoring popular hashtags, challenges, and themes on platforms like TikTok and Instagram. Incorporating these trends into your videos can make your content more relatable and engaging for candidates. However, it’s essential to maintain authenticity and ensure that the trends you adopt align with your organization’s values and message. A well-executed trend can boost your video’s visibility and shareability, helping you connect with a larger audience of candidates.

Judith Charbit
28 May 2024
3 min read