The Best 5 Tips to Make a Short-Form Video
Short-form video is all about quick, bite-sized clips that last anywhere from five to ninety seconds. They're perfect for people scrolling through social media looking for something easy to watch. You've seen them on TikTok, Instagram Reels, YouTube Shorts, and soon on the LinkedIn video feed.
Why Is Short-Form Video So Popular?
What began as a niche platform with "Vine" in 2012 has expanded into a global phenomenon. In numbers:
- •91% of Instagram users report watching videos daily.
- •YouTube shorts see 30 billion daily views globally.
With videos typically lasting 15-30 seconds, creators can convey messages quickly. This has made short-form videos the leading tool for recruitment marketing.
Short-Form Video Best Practices:
1. Ensure Each Video is Optimized for All Platforms
Utilize each video across your entire recruitment cycle: from your career site and LinkedIn page to employees' profiles. Incorporate them into confirmation, acceptance, or decline emails, as well as internal announcements for new opportunities.
2. Keep it Short
Captured data shows that the most effective videos are typically less than a minute long. Here is the breakdown of recommended lengths:
- •**TikTok:** 11 to 17 seconds
- •**Instagram:** 7 to 15 seconds
- •**YouTube Shorts:** 15 to 60 seconds
3. Tap into Employee-Generated Content (EGC)
Showcase your culture through your team's voices. Credibility is key:
- •92% of consumers trust online content from friends and colleagues above brand messages (Salesforce).
- •Company experts are trusted 66% of the time (Edelman Trust Barometer).
4. Post Regularly, on All Your Platforms
Consistency is crucial. Social media platforms prefer accounts that post 3-5 times per week. Focus on posting interesting, engaging content rather than daily low-quality videos.
5. Use Vertical Content
Most short-form platforms are optimized for mobile devices in a vertical format. This allows videos to fill the entire screen, offering an immersive experience that candidates are already used to watching.
**In closing, short-form video has changed the game. Whether it's showing off company culture or attracting the best talent, these videos are a must-have for modern recruitment.**