The Quest for Top Talent: Leveraging Video to Cultivate a Winning Company Culture

Judith Charbit
26 March 2024
3 min read

In today's competitive job market, attracting top talent is more challenging than ever. According to the latest Linkedin survey, talents, especially Gen Z talents, are not only looking for competitive salaries and benefits but also for a company culture that aligns with their values and aspirations. To stand out and convert passive candidates into enthusiastic applicants, organizations must showcase their unique culture through compelling storytelling, with video leading the way as a powerful medium.

The Power of Company Culture in Talent Acquisition

Company culture has become a key differentiator for top talents. Candidates are increasingly seeking workplaces where they feel a sense of belonging, purpose, and opportunity for growth. A strong company culture not only attracts top talent but also plays a crucial role in Talent retention.

The Rise of Video in Recruitment

Video has emerged as a game-changer in the recruitment landscape. From recruitment marketing to onboarding, video has the ability to engage candidates on a deeper level and provide them with an authentic glimpse into the organization's culture. By leveraging video, companies can create immersive experiences that resonate with potential candidates and set themselves apart from the competition.

Using Video Throughout the Recruitment Life Cycle

Video can be a valuable asset at every stage of the recruitment life cycle:

  • Attraction: Use video to showcase the company's culture, values, and workplace environment. Highlight employee testimonials, day-in-the-life videos, and virtual office tours to give candidates a feel for what it's like to work at your organization. In other words: Talent attraction.

Engagement: Keep candidates engaged throughout the application process with personalized video messages and emails, automatically integrated with your Applicant Tracking System (ATS)Onboarding: Use Employee videos to welcome new hires and introduce them to key team members and company policies. Provide virtual onboarding sessions to help new hires acclimate to their roles and the company culture.

The Impact of Video on Candidate Conversion

Incorporating video into the recruitment strategy and Employer Branding strategy can improve the conversion rate of candidates to applicants by 35% to 75%*! Moreover, using video enables you to create a more authentic and engaging employer brand, which helps attract candidates who are not only qualified but also excited about the prospect of joining your team.


In conclusion, attracting top talent in today's competitive job market requires more than just competitive compensation. Candidates are looking for organizations with a strong company culture that aligns with their values. Leveraging Recruitment videos throughout the recruitment life cycle enables the Employer Brand, Talent Acquisition, or Developer Relations manager to showcase the company culture, leading to an increase of over 75% in the conversion rate of candidates into applicants.

*According to Team Me database at 2023

Judith Charbit
26 March 2024
3 min read