3 CEO’s recruitment videos that can inspire you

Judith Charbit
21 May 2024
3 min read

The competition for talent in today's global workforce is intense, prompting companies to seek innovative ways to attract the best candidates and stand out. Traditional job descriptions are no longer sufficient; in 2024, candidates seek an authentic glimpse into the organization, its people, and its values.

One of the most effective recruitment strategies is using videos, particularly short-form videos. These videos offer a dynamic way to showcase company culture, values, and job opportunities, engaging candidates across all channels. This approach allows recruitment managers, employer brand managers, and recruitment marketing managers to fully exploit the potential of videos in attracting talent.

With 91% of Instagram users watching videos daily, and YouTube shorts receiving 30 billion daily views globally (source), the power of video in attracting candidates is evident. Companies are increasingly leveraging this power to attract more candidates and enhance their recruitment efforts.

What's the goal of Recruitment Videos?

We know that video is the number one marketing tool today, but how do you create a successful recruitment video? A successful video highlights your company's culture and professional atmosphere, attracting candidates who align with your vibe and values. The goal is to produce a video that resonates with candidates, expanding your reach and enhancing your reputation as an employer, appealing to prospective talent.

Furthermore, videos can evoke pride in employees and captivate customers, infusing a personalized approach into your recruitment efforts and attracting a wider pool of candidates, and creating an amazing candidate journey.

How does a video of the CEO encourage candidates to apply?

Creating a video featuring the CEO discussing the company's values, vision, and success can be highly effective in converting traffic to applicants. The CEO serves as the leader of the organization, and people naturally gravitate towards strong leadership. 

Moreover, the CEO often embodies the company's vibe and culture, making them a powerful representation of what the organization stands for. By showcasing the CEO's insights and passion for the company, the video resonates with potential candidates and inspires them to become part of the team.

3 great examples to get inspiration from

For those familiar with HiBob's employer branding, you'll recognize their emphasis on the significance of people in their narrative. Now, candidates have the chance to discover more about the CEO, including his personal life, allowing them to connect with him on a human level beyond just his professional role.

HiBob’s 18-second video featuring a CEO speaking openly about his personal life and offering a glimpse into his professional experience. This video can help candidates connect with him on a personal level and, naturally, trust him professionally.

aiOla is a young startup (founded 2019), meaning that most employees will work closely with the CEO. That's why they've chosen to share the CEO's full personal story in the video.

Their video provides a window into the CEO's perspective and career journey, offering insights into his worldview and thoughts on the industry. Additionally, it explores the origins of the company's product and its business rationale.

Payoneer is a global, publicly traded company. It is very important for such a company to demonstrate that its values are led by a prominent CEO.

In their video, you can see the CEO speaking directly to candidates about the career journey they will undergo in the organization. This provides an understanding of his demeanor and the organizational culture, through the CEO's worldview.